ORB Toys - Toyfair
International trade show in New York
Graphic Design, Trade Show
Design, Art Direction: Greg Nicholson
Studio: ORB Toys
Tools: Photoshop, Illustrator, Indesign
About
The annual International trade show for toys.
The challenge
This was the largest challenge of my career.
I was tasked to design a trade show display that showcased 24 different brands of toys. The challenge was to create a unique experience for the audience, giving them a sense of wonder.
Over a 2 month period I conceptualized, designed and produced 3600sq feet of graphics and signage. I directed 2 other designers during the production phase of the project.
At the end of the trade show the President of ORB Toys stated:
"ORB has never looked so good, We have gone to the next level."
Slimi Cafe roomÂ
Graphic Design, Trade Show
Design, Art Direction: Greg Nicholson
Studio: ORB Toys
Tools: Photoshop, Illustrator, Indesign
Ryan's World room
Graphic Design, Trade Show
Design, Art Direction: Greg Nicholson
Studio: ORB Toys
Tools: Photoshop, Illustrator, Indesign
